Luca Brunner

Luca Brunner founded autoweg with the vision of fundamentally simplifying and making car sales in Switzerland more transparent. With over 10 years of experience in the Swiss automotive market, he recognized the challenges private car sellers face: opaque prices, time-consuming processes, and the risk of selling below value.

autoweg now connects over 400 verified Swiss dealers with private sellers, creating an efficient marketplace that benefits both sides. Through the innovative auction model, dealers compete for every vehicle, leading to fair market prices for sellers.

As an expert in digital marketplaces and vehicle valuation, Luca developed the platform so that the entire sales process can be completed in just a few days – free of charge for the seller. His vision: every Swiss person should be able to sell their car simply, safely, and at the best price.