What is the most popular car brand in Switzerland?

Volkswagen is the most popular with 591,870 vehicles and a 12.72% market share. Mercedes-Benz (7.62%), BMW (7.33%), and Audi (6.80%) follow. German brands together account for over 34% of the market.

Why are there so many Porsches in Zug?

Canton Zug combines several factors: Low taxes attract wealthy individuals and companies, average income exceeds CHF 100,000, and proximity to Zurich makes the canton attractive. With a 4.47% Porsche share (1 in 22 cars), Zug has one of the highest Porsche densities in the world.

How does BMW compare to Mercedes-Benz?

Nationally, Mercedes-Benz leads with 354,749 vehicles (7.62%) ahead of BMW with 341,043 (7.33%). At cantonal level, leadership alternates: BMW wins in 12 cantons, Mercedes in 14. The biggest differences are in Ticino (Mercedes +2.58%) and Uri (BMW +2.22%).

Which car brands are growing the fastest?

The highest growth rates are seen in Chinese and European EV brands: Leapmotor (99.9% fresh fleet), BYD (99.2%), MG (48.5%), CUPRA (42.2%), and Polestar (38.6%). Among established brands, Tesla leads with 27% fresh fleet.

Which brands have the oldest vehicle fleets?

Some brands show heavily aged fleets with no new registrations: Daihatsu and Saab have 0% fresh fleet, Chevrolet only 0.3%, and Lancia 0.3%. Even European volume brands like Opel (3.0%) and Fiat (3.5%) struggle with aging fleets.

Which canton has the most cars?

Zurich leads with 720,605 registered passenger cars, followed by Bern (535,285), Aargau (421,814), and Vaud (419,002). The smallest canton by vehicle count is Appenzell Innerrhoden with just 10,298 vehicles.

What is the premium share in different cantons?

The premium share (Mercedes+BMW+Audi+Porsche) varies significantly: Zug leads with 33.9%, followed by Basel-Stadt (28.2%), Zurich (27.8%), and Geneva (27.6%). The lowest values are found in Jura (15.8%) and Appenzell Ausserrhoden (17.4%).

How many electric car brands are there in Switzerland?

There are over 20 pure electric car brands in Switzerland, including Tesla (54,755 vehicles), Polestar (3,365), BYD (1,309), NIO, Lucid, Leapmotor, and others. Additionally, all traditional manufacturers offer electric models.

Where does the data for this analysis come from?

Data comes from the Federal Roads Office (FEDRO) and covers all 4.65 million registered passenger cars in Switzerland, broken down by 517 brands and 26 cantons. Data as of December 31, 2025.

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Car Brand Map Switzerland: Who Drives What, Where?

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Car Brand Map Switzerland: Who Drives What, Where? | Data Analysis 2026 | autoweg