Which nationality is most patriotic in car choice?

Swedes lead the ranking with a patriotism score of 4.55x – they drive Volvos or other Swedish brands 4.55 times more often than the Swiss average. In 2nd place are Italians (4.26x) and Brits (4.14x).

Why do Danes have the highest luxury index?

Danes in Switzerland show the highest preference for premium and luxury brands with an index of 1.77. This correlates with the high average income of Scandinavian expats in Switzerland, often in well-paid positions at international companies.

Which brand has the most international customer base?

Toyota has one of the most diverse customer bases: drivers from over 100 different nationalities. In contrast, brands like Lada or Dacia are strongly concentrated on certain nationalities.

Is the cliché that Italians drive Fiats true?

Partially: Italians do drive Italian brands (Fiat, Alfa Romeo, Lancia) 4.26x more often than average. However, VW is also #1 among Italians – so the cliché applies with reservations.

How many nationalities are included in the analysis?

The analysis includes 135 nationalities with at least 100 registered vehicles. Smaller groups were combined under 'Other' to ensure statistical significance.

Where does the data come from?

The data comes from the Federal Roads Office (FEDRO) and includes 4.78 million passenger cars as of February 28, 2025. Nationality refers to the citizenship of the vehicle owner.

What cars do Swiss people drive most?

Swiss citizens most often drive Volkswagen (12.56%), followed by Mercedes-Benz (6.34%) and BMW (6.0%). German brands dominate with around 35% market share among Swiss vehicle owners.

Nationalities & Car Brands Switzerland: Who Drives What?

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Nationalities & Car Brands Switzerland: Who Drives What? | autoweg